Every business has a company culture, whether it was designed strategically from the start or developed organically over time. What is a company culture? It’s the vibe and personality of the business that conveys its values, ethics and goals. It also establishes the foundation for interactions with employees, customers and the public.
If your company is starting out, take purposeful steps right now to create a healthy company culture to ensure you make a lasting impression on customers while encouraging employees to invest in a career with you. If your company is currently dealing with negativity in the workplace, it is never too late to set it right. It might take a little elbow grease to get on the right path, but it can be done!
To help establish a well-developed plan that creates positive results, here are three factors to keep in mind.
1. Align Brand With Company Culture
When a company’s culture and brand align, it produces a solid and clear message for both leadership and employees. This drives how people work together as a team and with clients or customers. Another benefit of being in sync is that employees will be better equipped to understand workplace values as well as:
Their role at the company
How to best achieve company goals
How to be authentic to the company culture
This combination promotes brand recognition and employee engagement which leads to company success.
2. Add Value For Employees
Employees spend a lot of time at work and want to look forward to the workday, instead of dreading it. How can you keep them interested and motivated? Add value and meaning to their day.
To start, begin with the company’s core values. If the company culture values teamwork, build upon this concept by providing team-building activities outside of work and encouraging employees to gather during breaks. The more they understand each other and their strengths, the better they will become at achieving goals together. If striving for excellence is a core value, build an environment that promotes authenticity at work and opportunities for employees to hone professional strengths. Employees who are encouraged to be authentic at work and use their skills are not only happier, but more productive.
Also, don’t be afraid to crowdsource ideas. Bring team leaders and employees into the conversation, and ask them to be honest about ways the company can create a happier and healthier environment. Opening up the floor for ideas is an important step in creating a healthy company culture.
Some examples of ideas you might encounter include:
No conversation about a healthy company culture can take place without a discussion about employee well-being. Being healthy is much more than a workout session before or after work. Self-care happens throughout the day, affecting stress levels and productivity. Because of its potent effect on quality of work, it needs to be a strong component of any company culture.
Some offices opt for active workstations, walking meetings and meditation rooms. However, companies on a budget can begin with the simple step of rethinking breaks or reviewing the importance of enabling employees to move throughout their workdays.
Studies have shown that sitting for long periods increases health risks, fatigue and injury. A mix of sitting, standing and moving reduces physical stress and discomfort, as well as providing opportunities to refuel and reboot. This means fewer mistakes and more focus on the tasks at hand.
For more ideas, the Workforce Institute outlines several ways an organization can build and maintain a healthy company culture in the workplace.
Here are five of them:
Provide ergonomic workspaces.
Encourage employees to use health wellness benefits.
Provide healthy snack options at meetings and lunches.
Offer stress and time management courses.
Hire With Purpose
At CorEdge, our recruiting experts discover your company culture and core values. We use creative methods to pair you with the best candidate for your financing and accounting positions. Contact us today to set up an appointment with our Success Champions and let us help you hire with purpose.