When it comes to how to build a company culture, an organization is more than the perks and benefits it offers its employees. Culture includes the values the company embodies and how they play out in the work environment. Both affect how the staff functions at their job and how the client perceives the brand. What is the core element of a winning work culture? Authenticity. When a company supports this value in the workplace, it empowers employees to discard their “work face” and bring their full selves with all their strengths and potential to work. If you want to learn how to build a company culture with authenticity, here are five guiding principles.
1. Start At The Top
For authenticity to rule in the workplace, it must be planned and exemplified by the company’s CEO and management. Leaders who instill values and drive authenticity in the workplace encourage employees to follow their lead. On the flip side, if leaders are not acting or communicating in ways that reflect authenticity, measures need to be taken to hold them accountable for the betterment of the company.
2. Build An Environment of Trust
For an employee, being authentic at work can be daunting. Not only is there a fear of being judged, but also of exposing vulnerabilities. It takes courage and fortitude to express thoughts and opinions when you aren’t sure how they will be received. For authenticity to become the everyday norm, management must establish trust. Some tips on how to build a company culture with this value in mind are:
Employees are much more than the sum of the skills noted on their resumes. They are a collection of all their experiences and backgrounds. When a company’s work culture values differences and encourages employees to share their knowledge and perspectives it creates a welcoming space for employees to be more genuine, engaged, and use their strengths at work, all of which has a direct effect on satisfaction and productivity.
4. Be Transparent
To master how to build a company culture, open communication and honesty must be cultivated. One of the ways to build this is to act with transparency. When openness is valued, team members are more likely to take ownership of their roles and admit when they’ve made a mistake. The nest notes several additional benefits of nurturing a transparent culture, such as:
Faster problem solving
Healthier working relationships
5. Hire For Cultural Fit
When you build a company culture, especially one that’s authentic, you shouldn’t expect it to happen overnight. It takes time and commitment, and hiring candidates who are genuine and a good cultural match. With the right people in place, it is easier to set the tone and establish authenticity as a workplace value.
Hire With Purpose
At CorEdge, our recruiting experts learn about your company culture and values and find the best candidate for your financing and accounting positions. Contact us today to set up an appointment with our Success Champions and let us help you hire with purpose.