Catrina inspires. She leads with vision, compassion, and conviction. Among the most trusted in her field, she communicates with a refreshing transparency. Her success in recruiting talent and guiding careers is a result of who she is and a conduit for her greater purpose, which is to change lives.
Catrina found her career serendipitously. While exploring career opportunities after college, an acquaintance suggested the staffing industry. Professional staffing had only been a passing thought before but it soon became her passion. She began working for a global staffing firm, was named “Rookie of the Year,” and steadily worked her way up to an executive-level position. She has proven to be an inspirational leader who consistently propels her teams to peak performance through exceptional service to customers and talent. Catrina spent her entire career with one company before embracing her vision for transforming the industry.
As Catrina’s career advanced, she was met with a painful and debilitating personal tragedy - she lost both her husband and son to aggressive forms of cancer. Devastated, the loss seemed more than she could bear yet out of this tragedy she began to see her life's purpose. In 2014, channeling her pain through a desire to help others, she founded Tyler’s Grace Foundation, an organization dedicated to giving terminal cancer victims and their families “the best day ever.”
Recognized in the Bay Area as an expert in the professional services industry, Catrina has been interviewed multiple times on live television and radio for CBS, NBC and KNBR, and she has often been quoted in the San Jose Business Journal and San Francisco Business Times.
Catrina has been named among the Bay Area’s "Most Influential Multicultural Leaders" (2016) by the California Diversity Council and "Most Influential Women in Bay Area Business" (2015) by San Jose Business Journal. In 2017, she received a Bay Area “Phenomenal Woman Award” by the County of Santa Clara. Although she feels deeply honored by the awards, her most cherished recognition comes from people who tell her she has inspired their lives.